closer to Startup Reykjavik‘s application deadline, I frequently get asked what
kind of ideas or companies should apply to the accelerator.
Many consider an accelerator like Startup Reykjavik the perfect forum for business ideas in their early stages and that the program suits founders well for assisting with incorporation, shape their idea and strengthen the business model. To some extent, they are right.
Building an excellent company takes at least ten years. We often see successful companies that we perceive became superstars overnight. Founders of companies like Uber, Lyft and AirBnB had all worked on their current business ideas in some shape or form for over ten years before they became household names. Nothing happens by itself, and it’s usually founders’ tenacity and perseverance mixed with good luck that places excellent companies at the top, where they deserve to be.